My teeth are very important to me. Although I am a cheap person, I do not mind spending a little extra cash for something that will be worth it. Like toothpaste for example. There is only one type of toothpaste that I use and that is the Arm & Hammer brand. I tried a different kind in it and I hated it! It left a GROSS film so I had to google it and see what was really going on http://dentaluxpa.com/what-is-the-white-discharge-in-my-mouth-after-brushing/ That’s the only bad one I’ve experience from them though. I only like whitening toothpaste http://m.armandhammer.com/productsdetails.do?cat_id=3&type_id=1&product_id=2 I don’t need to waste money on a breath freshener, that’s what we have gum for! Now Aim? Aim is the nastiest one ever!